The Power of Technical Conservatism: Intercom's Product Principles for Faster and Better Scalability
- Bar Gedalyahu
- Sep 5, 2023
- 2 min read

Intercom is a company that offers a suite of messaging software products for businesses. One of the key factors behind the success of Intercom has been their focus on technical conservatism, which has helped them to scale faster and better than many of their competitors. In this blog post, we will explore Intercom's product principles and how they have contributed to the company's growth.
Intercom's product principles are based on the idea that technical conservatism is essential for building high-quality software that can scale effectively. This approach emphasizes the importance of simplicity, stability, and reliability, and involves making careful decisions about which technologies to use and how to use them.
One of the key benefits of this approach is that it allows Intercom to move quickly and efficiently, without sacrificing quality or reliability. By using proven technologies and best practices, Intercom can avoid many of the common pitfalls and challenges that often arise when building software products.
Another advantage of Intercom's technical conservatism is that it helps to ensure a consistent user experience across all of their products. By focusing on simplicity and reliability, Intercom is able to create products that are easy to use and understand, regardless of the user's level of technical expertise. This not only makes their products more appealing to customers but also helps to reduce support and maintenance costs over time.
In addition to these benefits, Intercom's product principles also enable the company to scale more effectively as they grow. By using established technologies and best practices, Intercom can build software products that are highly scalable and resilient, even as they handle increasing volumes of traffic and users. This allows the company to continue to grow and expand their customer base without encountering technical or operational roadblocks.
Of course, there are some potential drawbacks to Intercom's approach as well. For example, some critics argue that their focus on technical conservatism may lead to a lack of innovation or experimentation in their products. However, Intercom has addressed this concern by emphasizing the importance of continuous learning and improvement, and by encouraging their teams to explore new ideas and approaches within a framework of technical conservatism. In conclusion, Intercom's product principles represent a powerful approach to building high-quality software products that can scale effectively over time. By focusing on simplicity, stability, and reliability, and by using proven technologies and best practices, Intercom has been able to grow rapidly and expand their customer base, while still delivering a consistent and high-quality user experience. As the company continues to evolve and innovate, we can expect to see even more exciting developments from Intercom in the years to come.
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