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Building a Strong Business Tech Stack for Your Startup: Best Practices and Top Picks

  • Writer: Bar Gedalyahu
    Bar Gedalyahu
  • Mar 16, 2023
  • 4 min read

Updated: May 11, 2023


tech-stack

As a startup founder, you may be well-versed in the tech stack required to build your product. However, selecting the right tools to run your business is equally crucial, as it can streamline your workflows and help set you up for success as you scale. By incorporating the right tech stack, you can not only win back time and establish best practices but also create a solid foundation for your business to grow.


Here are some best practices for choosing the right tools for your startup tech stack:


  • Look for tools that can scale with you.

  • Choose tools that have the unique needs and challenges of a startup in mind.

  • While you need tools that can serve your current needs, you should also think about how they can work for you in the future.

  • Ensure that the tools you choose have enough room for your business to grow and evolve without needing to create entirely new ways of working.


Questions to ask:

  • Can we add more features as our needs change?

  • Can we easily onboard new employees or teams as our numbers grow?

  • Does it have flexible pricing?

  • Ensure the tools you use integrate together


Before you add a new tool to your tech stack, check to see how it integrates with the core tools you already have and use every day.

With the right integrations, you can automate workflows, share data between tools, and create clearer, more efficient processes. The benefits? Reduced admin, no more cycling through tools to find crucial information, and less time spent context-switching – all of which means more time regained for impactful work and deep focus.


Questions to ask:

  • Can it integrate with the tools we use every day?

  • Do these integrations come out-of-the-box or do they need to be built and maintained by our team?

  • Does it have a custom API?


Tools should complement your people and processes, not replace them.

Before you add a new tool to your startup tech stack, ask what underlying problem you're trying to solve.

No matter how great a new tool may seem, it can't replace strategy or processes, so make sure those are clearly defined first. Remember that the job of any tool is to complement your people and processes.


So it's worth checking in with key users after implementation: is this tool empowering you to get more done and be more efficient? Or are you actually losing time trying to manage tools that are creating more problems than they solve?


Questions to ask:

  • What is the problem we're trying to solve with this tool, and how will we measure success?

  • How will this tool fit into our daily/weekly/monthly workflows?

  • How much training will this tool require for onboarding and maintenance?

  • How does the team feel about using this tool?


Now that you know the best practices for building your startup tech stack, here are some top picks for every stage of your journey:

1.Stripe Atlas – Incorporation


When it's time to incorporate your business, Stripe Atlas simplifies the process by allowing you to start your company from anywhere in the world with just a few clicks. It removes the paperwork, legal jargon, and hidden fees associated with launching a startup, giving founders more time to focus on building their business. Stripe Atlas also ensures that the right legal and financial foundations are in place to help you scale.


2.Mercury – Banking


Mercury is a financial technology company that offers banking services specifically designed for startups. It provides FDIC-insured checking and savings accounts, easy international payments, and integrations, rules, and shortcuts to help founders spend as little time as possible thinking about banking. Mercury also enables you to earn yield on your idle cash and access venture debt that can extend your runway.


3.Brex – Corporate cards


Managing spending and ensuring compliance can be a challenge for startups, but Brex makes it simple. It offers high-limit corporate cards, an FDIC-insured account for deposits and payments, 24/7 support, and rewards all in one place, making it easier for your team to spend wisely without breaking the budget. Brex also saves time for your finance team by including easy expense tracking, automatic receipt matching, and accounting integrations to reduce the time spent on reconciliation.


4.Deel – Payroll


For small startups, hiring internationally can be complex due to global compliance and payroll hurdles. Deel simplifies the process by making hiring, paying, and managing employees and contractors easier and faster, regardless of location. By taking care of local laws and compliance, Deel can reduce time spent drafting custom contracts and running payroll, allowing you to focus on building a world-class team.


5.AWS – Cloud computing


The Amazon Web Services (AWS) cloud computing platform offers hundreds of resources to help you scale your business, from building API to going serverless to monitoring performance. AWS Activate provides architecture guidance and expert support to help startups accelerate their growth.


6.Notion – Team productivity

Notion is a powerful tool to keep everyone in your business aligned. It can house everything from your company's big-picture vision to important engineering and process documents, meeting notes, and roadmaps. Having a clear, collaborative, up-to-date hub for all your crucial information is an easy way to keep everyone informed and on the same page, ensuring you're all working in the same direction.


7.Segment – Customer data platform

Collecting and analyzing customer data is crucial to understanding your customers, perfecting your product-market fit, and enabling you to test and iterate on your successes. Segment helps you collect, clean, and act on your customer data and scale it, empowering you to build fast with a reliable, performant, and compliant stack.



8.HubSpot – CRM


HubSpot is a unified platform that lets you manage the customer relationship throughout the sales and marketing funnel and beyond. For startups, it offers three simple, connected hubs: a Sales Hub, to help you track leads, automate outreach, and have visibility over your pipeline; a Marketing Hub, that lets your marketing team own the funnel from first impression to reporting; and a Service Hub that lets you resolve customer issues.


9.Intercom – Customer engagement


Intercom helps startups communicate with prospects and customers across every stage of the customer journey. Its customer communications platform allows you to make the most of every customer interaction with personalized, in-context messaging. From your first customer to your thousandth, Intercom helps you engage with customers and build lasting It is now the time to take your startup to the next level by leveraging cutting-edge tools to streamline your workflows and boost productivity!


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